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When a Brochure on the Table Says More Than an Email
A brochure sat quietly on a kitchen table for a week — until the day it reminded a parent about a school open house. Digital messages disappear, but print stays. Sometimes, that quiet presence is what makes the difference.
Oct 27
Why Proofs Are the Smartest Step in Printing
A detailed comparison of colors and paper is underway on a worktable, showcasing print proof samples, which is an essential step before final production. In printing, small steps often prevent the biggest headaches. One of those steps is proofing. For professionals, it’s second nature. For clients, it can sometimes feel like an extra delay. But a proof is one of the smartest investments you can make before moving into a full production run. Proofing is the smartest step in pr
Oct 14
Why the Color on Paper Never Looks Quite Like the Screen
A design student once told me about the poster she made for a school play. On her laptop, the stage curtains in her design glowed in the...
Sep 17
Why Colours on Screen Never Match Print Exactly — and What Smart Clients Do About It
One of the biggest surprises in printing is colour. What looks perfect on your computer screen almost always looks different on paper....
Aug 28
Expert tips for smarter printing
Where print meets everyday inspiration
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